Getting it right first time

Managing an effective retail marketing campaign relies on keeping tight control of every element. MPD can help you manage your campaign from start to finish, making sure that everything is in the right place at the right time and saving you money into the bargain.

Minimising waste, reducing print runs

By planning campaigns on a regional or 'store-specific' basis, we reduce wastage and minimise print run lengths. And by getting distribution right first time, we reduce the number, and cost, of subsequent call-offs to replace missing items.

Store Profile Database

Clients define the materials to send to each outlet with the Campaign Management module of our MPDo database. Referring to the store profile database, the system calculates each store's individual requirements and the total print quantity needed. The result? A lower print run, reduced costs, fewer call-offs and better use of resources.

Managing retail and film campaigns

Both retail and film marketing campaigns require precise advance planning and fast, effective execution. We manage the total process to ensure that every store or cinema receives exactly what it requires just when it's needed.