By planning campaigns on a regional or 'store-specific' basis, we reduce wastage and minimise print run lengths. And by getting distribution right first time, we reduce the number, and cost, of subsequent call-offs to replace missing items.
Clients define the materials to send to each outlet with the Campaign Management module of our MPDo database. Referring to the store profile database, the system calculates each store's individual requirements and the total print quantity needed. The result? A lower print run, reduced costs, fewer call-offs and better use of resources.
Both retail and film marketing campaigns require precise advance planning and fast, effective execution. We manage the total process to ensure that every store or cinema receives exactly what it requires just when it's needed.